Every modern enterprise needs an online presence. The best way to achieve this goal is to build a fully functional eCommerce website. About 15 to 20 years ago, enterprises and enterprise-level businesses were forced to use the services of professional web developers or designers to create and manage their websites. But, things are not the same now and business owners have options. Instead of hiring a web development agency, you can use an eCommerce platform. Of course, in some cases, you may still need help from these professionals, but the fact is that it’s easier and cheaper to create a site and run it.
At this moment, there are dozens of enterprise eCommerce platforms. This makes it a little bit difficult for ordinary users to make the right decision and pick the best platform for their needs. A proper enterprise eCommerce comparison should help any user looking for the best option. But, what does a comparison like this include? How can we be sure that we are making the right move?
Watch out for functionality
First and foremost, you should opt for an eCommerce platform which promises a user-friendly interface and enables complete functionality for your eCommerce site. Some of the platforms come equipped with dozens of features. On the other hand, there are solutions that have just a few built-in features, but they do have dozens of apps. Most of the enterprise eCommerce solutions have their own app marketplaces where you can download and install apps that contribute to the functionality of your website. One good example of a platform like this is Shopify Plus
Next, we should mention security. Just think about it – if you want to attract clients over the Internet, they have to be sure that their personal information and credit card/banking information is safe. Imagine a situation where your system is compromised and their data were stolen. Look for an eCommerce platform which guarantees security. This is a good way to increase the level of trust even if your site is brand new.
In the end, we will mention the marketing tools. Once you build your website and publish it, the work is not over. On the contrary, you will have to market and promote your site to get noticed. This is the main reason why you should look for platforms that are offering a variety of marketing tools.